Creative Director | Slopes Cup
For Slopes Cup '24, I led the creative direction in partnership with the Point of the Mountain Chamber to build a premier golfing and networking event. Companies from across Utah participated, leveraging the tournament as both a professional and community-building opportunity. My responsibilities spanned from creating the brand identity to designing and developing the event's website, managing social media assets, and producing physical signage. In addition, I worked closely with sponsors to maximize their exposure through targeted placements across digital and event collateral.
Key Responsibilities
Brand Development & Web Design: Created a cohesive brand identity for the Slopes Cup event, including logo design, color palette, typography, and overall visual theme.
Asset Production: Developed all event materials, both digital and physical, to ensure a seamless and engaging experience for the golfers. This included:
Event Signage
Designed entry banners, directional signage, sponsor recognition, and supporting print materials.
Branding & Web Design
Created a new brand and designed and built a fully functional, responsive website with player registration and sponsor highlights.
Social Media Assets
Created digital assets, such as flyers, sponsor spotlights, countdowns, and other social media posts, to promote the event.
