About Me.
Creativity and a deep desire to accomplish something meaningful have always driven me. I thrive on solving problems through design, constantly channeling my energy into building thoughtful, effective solutions. My relentless drive and need to stay engaged are the forces behind my success—I’m always juggling multiple projects, fueled by curiosity and a passion for progress. My mind rarely rests; it’s always seeking the next challenge to take on or idea to bring to life. If you’re interested in learning more about me or collaborating on something great, I’d love to connect!
Resume
2023 - Present
Creative Director
Silicon Slopes
As Creative Director, I lead the visual and brand strategy across all Silicon Slopes initiatives—from large-scale events and awards galas to digital platforms and community experiences. I oversee concept-to-execution design across web/UI, branding, event identity, environmental graphics, print, and social media.
I direct the creative for flagship events including the Silicon Slopes Summit (5,000–10,000 attendees) and the Hall of Fame Awards Gala (1,500+ attendees), ensuring cohesive brand experiences across all physical and digital touchpoints. I manage biannual brand refreshes, maintain over 10 active brand identities, and execute large-scale event collateral, signage, and sponsorship deliverables.
Additional responsibilities include digital content strategy, merchandise and promotional product design, photography, and vendor coordination. I bring strategic vision, creative leadership, and executional excellence to every facet of the Silicon Slopes brand.
2022-2023
Graphic Designer
Silicon Slopes
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Sole designer for the Silicon Slopes Tech Summit 2023. Of which Creative direction and sole designer for the Silicon Slopes Hall Of Fame Awards of which 1300 people attended.
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Graphic design and Illustration for The Post Publication which has 40,000 subscribers.
2023- Present
Owner
RaceDae
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Lead all aspects of the business including product development, sourcing, branding, and creative direction
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Design and manage the e-commerce website, ensuring a seamless and visually strong user experience
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Oversee all marketing efforts including email campaigns, social media content, and influencer outreach
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Coordinate production timelines, vendor relationships, and quality control from concept to delivery
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Plan and execute seasonal product launches, photoshoots, and digital campaigns
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Ensure consistency across every brand touchpoint—from packaging and apparel to digital storytelling
2020- Present
Founder & Creative Director
Navy Lion Media
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Managed social media and email marketing for multiple brands ensuring brand consistency and relevancy across multiple channels.
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Created and planned daily posts that promoted company and reached new audiences resulting in growth and a revenue increase.
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Supervised all aspects of social media interactions between customers and ensured positive customer service experiences for 500K Followers. Planned and carried out multiple campaigns to promote brand awareness and sell new products.
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Ensured brand consistency in copy through tone, voice and terminology. Grew email marketing for a brand from a 22% average open rate to 45% Generated revenue on a new email channel from $0 to $4,000 a month.
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Created multiple viral posts that resulted in a +7,101% increase and 3.4M accounts reached in 3 months.
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Measured progress and analyzed data on all platforms. A few clients have included: Silicon slopes, CEO.com, Under Armor, June Pie, Ritual Chocolate, and Pink Elephant Coffee.)
Feb 2021- Oct 2022
Graphic Designer
Lendio
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Sole designer for paid ads, social posts and brand Illustrations.
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Designed info-graphics, web layouts, brochures, brand assets and logos.
2019- 2020
Graphic Designer
Global Management Center, BYU
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Graphic designer for paid ads, social posts and brand Illustrations. Designed info-graphics, web layouts, brochures, brand assets and logos. Global Management Center, Brigham Young University - Provo, UT October 2019-2020 Brochures for foreign exchange students looking to apply to BYU.
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Posters for study abroad programs marketing to 31,441 Students. Visual assets, logos, posters, T-shirts, and certificates for the high school Business Language Competition that hosts 300 high school students as well as the University Business Language Case Competition which hosts 13+ Universities.
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Flyer's, PowerPoint design, posters, and marketing boards to promote the center to 31,441 students.
2020- 2021
Social Media Manager
Crumbl Cookies
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Analyzed social media data and implemented strategies to reach sales goals.
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Designed and scheduled social media content across multiple platforms (Facebook, Instagram, Twitter, Tik Tok).
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Managed social media influencer partnerships.
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Creative direction for behind the scenes videos.
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Grew following from 250K to 500K in 5 months.
2017- 2021
Freelance Photography, Graphic Design & Web Design
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Product lifestyle, food and event photography for multiple companies.
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Sports photography for Quinnipiac University Field Hockey team.
"You’ll never find a designer more well rounded! I worked with Calla in multiple different projects and situations. Beside “she gets it,” I can’t think of a better word. She understood the vision, very collaborative, talented, and easy to work with. And she handled conflicts like a champ!
I think she will also be a great manager! Why do I say that? Because when someone truly care, and is a compassionate leader, and can manage up and across, she will absolutely be a great manager and lead a team to do great things. That’s Calla!"
Ashley Bush
"Calla is an incredible graphic designer as well as a team player. She was able to take a concept and idea and make it into a beautiful as well as unique design. She met every deadline and was on top of her projects. I am so impressed with her work ethic and organization skills in addition to her design skills. She was receptive to feedback and had a hunger to grow and learn. Calla is the whole package and the best I've worked with. I was her project manager for the creative team and got to see all of this first hand. She made my life so easy and was my right hand woman and I knew I could count on her to deliver any project."
Melinda Pike
"Calla is the best! I loved working with her and she is so talented. She worked on my team at Crumbl and I also hired her to work for my PR agency because she does great work, fast turnaround and she’s so creative. A joy to work with."
“The key to great ideas is not having them, it is executing them. And great ideas come from problems. As designers we call problems, briefs and we call reactions to problems, concepts.”
Kate Moross
