Creative Director | Silicon Slopes Summit
As the Creative Director for the Tech Summit 2023, I had the unique opportunity to oversee and produce nearly all visual and promotional assets for the conference, which successfully attracted 10,000 attendees and showcased the innovations of around 80 notable companies in Utah. A key achievement was the creation of a new brand identity from scratch, which served as the foundation for all event materials. The event featured influential keynote speakers, including the CEO of Netflix, the CEO of Delta Airlines, the CEO of Indeed, and the Chairman of ESPN, further elevating its prestige.
Key Responsibilities:
Brand Development: Designed a new brand identity for the conference, encompassing logo design, color schemes, typography, and overall visual language that reflected the spirit of innovation and collaboration.
Asset Development: Personally created 90% of the conference materials, ensuring a cohesive and engaging visual identity throughout the event. This included:
Sponsor Booths
Crafted eye-catching and functional designs that enhanced brand visibility and engagement.
Signage
Developed both indoor and outdoor physical and digital signage that guided attendees and provided essential information while maintaining a unified aesthetic.
Marketing Assets
Produced a wide range of promotional materials, including digital graphics, social media content, billboards, and print collateral, to generate buzz before and during the event.
Impact
Attendee Engagement: The visually compelling environment I crafted helped foster a sense of excitement and engagement among the 10,000 attendees, encouraging networking and collaboration.
Brand Representation: With 80 notable companies showcasing their innovations, my work ensured each sponsor received the visibility they needed to make a significant impact.
Speaker Influence: The presence of high-profile speakers like the CEOs of Netflix, Delta Airlines, Indeed, and the Chairman of ESPN attracted even more attention and media coverage, enhancing the conference's reputation.
Feedback and Results: Post-event surveys indicated high satisfaction rates with the overall experience, with many attendees praising the cohesive design and layout that enhanced their experience.
The Tech Summit 2023 was a resounding success, both in terms of attendance and the quality of experience provided. By taking ownership of the creative assets, establishing a strong brand identity, and featuring industry leaders, I was able to create a unified and inspiring environment that highlighted the spirit of innovation in Utah's tech community. This project underscored the importance of strong visual storytelling in creating memorable and impactful events.
